WALK-INS ALWAYS WELCOME. SURGICAL FITTINGS BY APPOINTMENT.
VOTED 2025
Best Lingerie Store in America
We are honored to be recognized as the premier destination for fine lingerie. The right fit changes everything. Not sure of your size? Visit us and experience what everyone is talking about. Our professional bra fittings are personal, comfortable, and completely painless.
BRAS
Whether you’re petite, average, or full-figured, we offer beautiful, supportive bras for women of every shape and size. From everyday essentials to strapless, full coverage, sports, push-up, and demi styles, you’ll find the perfect fit for any occasion. Shop top brands - Chantelle, Cosabella, Elomi, Freya, Glamorise, Goddess, Wacoal, Natori, Mey, Montelle, Scarlett Blue, PrimaDonna...
SLEEPWEAR
Drift into comfort with our extraordinary collection of sleepwear and loungewear, designed for cozy nights and relaxed mornings alike. From soft chemises and flirty babydolls to classic nightgowns, luxurious pajamas, and plush robes, we carry styles for every mood and season. Featuring beautiful pieces - PJ Salvage, Petite Plume, Fleurt, Honeydew
BRIDAL
Whether you’re looking for honeymoon lingerie, romantic teddies, sexy chemises, or soft, cozy pajamas, you’ll find something special for every moment—from the wedding night to relaxing mornings after. Our bridal collection includes brands - Rya, Cosabella, In Bloom, Effetto
ACCESSORIES
Make your look flawless from top to bottom with our exceptional collection of high-quality women’s accessories designed to perfect your fit and elevate your style. When nothing else works and you’re out of options, this is your go-to. We carry trusted brands - Braza, NuBra, Berkshire
The Shoppe's Collections
Explore our curated collections, each chosen for its exceptional fit, feel, and femininity. From bridal lace to everyday essentials and specialized care, discover pieces that celebrate every silhouette with confidence.
PANTIES
Find your perfect fit at the Dain Shoppe with our wide selection of panties and thongs in every style, size, shape, and fabric. From soft cotton basics to delicate lace, and from classic briefs to flattering boy shorts and barely-there thongs, we offer everything from everyday comfort to confident, sexy essentials. Shop customer favorites - Cosabella, Hanky Panky, Chantelle, Natori...
MEN'S UNDERWEAR
Upgrade your everyday essentials with premium comfort and performance. Our most popular men’s underwear brand, Tommy John, delivers next-level fit, breathable fabrics, and all-day support — once you try them, there’s no going back.
READY TO WEAR
Because we’re experts at fitting what’s underneath, we know exactly what will look fabulous on top. From jeans and dresses to tops and bottoms, our in-house stylists are here to help you put together the perfect outfit so you can step out feeling confident and looking great. Explore our beautiful collection of ready-to-wear designed for effortless style.
Our Ready-to-Wear collection features stylish, comfortable pieces from brands - Just Black Denim, Spanx, Tribal, Oscalito, Nic + Zoe, Bobi, Lysse, Last Tango, and Not Your Daughter’s Jeans.
SURGICAL
Our surgical bras are designed to provide exceptional comfort and support during post-surgical recovery, cosmetic procedures, or throughout breast cancer care. Our certified mastectomy fitters offer personalized fittings to ensure the most flattering fit and optimal comfort. We encourage scheduling a private appointment with our professional fitters for the best results. Brands -
Amoena, Anita, ABC
LINGERIE
From bold and playful to elegant and sophisticated, our collection is designed to celebrate confidence, comfort, and every curve. Shop our favorite brands: Fleurt, Mapalé, Kilo Brava, I Collection, Hanky Panky, Cosabella, Effetto, In Bloom
BACK CLOSET
Morristown’s Best Kept Secret!
Discover our private collection of intimate accessories and specialty pieces, thoughtfully curated to inspire confidence, playfulness, and self-expression. Visit us in-store to explore.
Follow the Hello Beautiful sign!
SWIMWEAR
Find the swimsuit that fits and flatters your body best. Fits by bra size.* We carry a curated selection of tankinis, one-pieces, and bikinis in a variety of styles designed for comfort, support, and confidence. Featuring trusted brands - Anita, Freya, Fantasie, Elomi
SHAPEWEAR
“Formal dresses require formal foundations,” says owner Nicole of The Dain Shoppe. Our shapewear collection includes strapless bras, bustiers, and more from trusted brands - Dominique, Spanx, TC, Goddess, Rago, Parfait, Wacoal, Commando, Body Hush.
Kind Words
“This is a wonderful place to go - whether you need something extra special or just an undergarment that fits correctly!”
MELODY
“After a losing battle of finding undergarments that fit correctly, I went to the Dain Shoppe today. I walked in grumpy, but after 5 minutes my frown turned upside down!”
MARILYN
"I wish I had come here years ago. I’ve known about The Dain Shoppe for years, but never thought I needed to visit. After a baby, weight gain, surgery and more weight gain, my body has completely changed. I tried several chain stores but had no luck with fittings and left each one feeling defeated. I finally made the trip to Morristown and am so glad I did. The entire team was so welcoming. Nicole made me feel comfortable and made it her mission to make sure I was fit in sizes and styles that were exactly what I needed. I walked in thinking I was a DD and left knowing I’m an H. Nicole, if you read this, thank you so much for all your effort. I never felt pressured or rushed and walked out feeling happy and looking 10 pounds lighter. You’re the best!"
KRISTEN
Visit the Shoppe
Location
8 Community Place
Morristown, NJ 07960
(973) 539-7586
Shoppe Hours
Monday: Closed
Tuesday– Wednesday: 10:00 AM – 6:00 PM
Thursday: 10:00 AM - 8:00 PM
Friday: 10:00 AM - 6:00 PM
Saturday: 10:00 AM - 5:00 PM
Sunday: Closed