The Dain Shoppe was founded in September of 1982. Since then, we have attracted a loyal following across the tri-state area. Our shoppe features an extensive collection of the most exquisite bridal lingerie, bras & panties, romantic intimates, comfortable shapewear, provocative lingerie, and so much more.

We take pride in our personalized service and pay close attention to detail when choosing collections for the store. Our shoppe is located in the heart of Morristown’s shopping and restaurant district and offers an elegant and comfortable shopping experience for all types of women.



We’re passionate about social responsibility and committed to giving back locally. Our philanthropic efforts are guided by the notion that charity begins at home, and we’re dedicated to giving back to our community in meaningful ways.  For us, that means being supportive neighbors and where possible – good mentors too.

Giving back expands our passion for providing quality bras and bra accessories to the women who need them most. From donations to women’s organizations and other charities, financial contributions and volunteerism, we focus on improving the lives of women in every way.